Woron.

The Brand

Woron is a Copenhagen based collaboration between two sisters - Arina and Anya Woron. They have a passion for life in the slow lane and both share an enthusiasm for sustainable underwear & everyday essentials. Their products are represented all over the world in selected stores, that share their desire to make woman’s identity flourish along with a love for our planet.

Sustainably Conscious

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We are very passionate about our work and it is very important for us to feel good about every step we take. We are sustainably conscious from the crafting, to the handling of each product and finally to the timeless design that can stay in your wardrobe season after season - year after year. 

Making the Perfect Lingerie

The fashion industry has a bad rap these days. Most fashion products aren’t made in a way that’s any good for you nor the planet. We’re here to change that. Our purpose is to make women’s authentic self flourish. What does this mean you may ask? Well, we are an avid proponent for women’s well-being and health. We want to take it back a notch, slow down a bit and ask: are we feeling comfortable in our own skin? do we feel sexy? Are we showing up with confidence in our daily lives? We believe that most things can be fixed with a good attitude and some comfy clothes that don’t compromise style and sexiness. When the underpants aren’t riding up and the bra isn’t chafing or trying to suffocate you, when one’s body just finally says “aaaah, I’m good right now”, then it’s as if magic happens. One’s well-being soars and with it confidence and feeling sexy emerges all by itself, naturally. Our aim is to create that lingerie, that will be the first thing you want to put on and the last thing you take off!