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The Brand

Thought have been creating sustainable style since 1995 with their commitment to considered design, responsible sourcing, and fostering change.⁠


 "We are Thought. We believe in easy-to-wear clothes. We use natural fabrics; like bamboo, hemp and organic cotton. Sustainable, organic clothing is important to us. Because we want to create fashion that fits your lifestyle."

Founded by John and Rachel

Thought first began in Australia in 1995, when John and his friend, David began to design clothing that was cool and made from sustainably sourced natural fibres to combat the hot Australian climate. In 2002,  what was then known as Braintree Clothing was launched in the UK.

Rachel joined the team in 2005 and now heads up the team of passionate designers who share a vision to see contemporary fashion and sustainability go hand-in-hand. Each season, the team craft thoughtful, contemporary pieces - pieces that are effortless to wear and sustainably made. Pieces designed to be love-forever classics.

In 2017, Braintree changed their name to Thought -  a natural move to reflect how they had grown and evolved and to capture the essence of everything they do.


Committed to Offering More Considered Choice 

Thought's Considered designs will always: 

  • Be sustainably sourced

  • Be accessible and inclusive

  • Allow people to express themselves

  • Be timeless in design

  • Slot effortlessly into lifestyles

  • Be expertly crafted with natural fabrics

  • Show how clothes don’t have to cost the earth