top of page

The Brand

Fibre for Good is all about babywear (and now big people wear!) that is safe for you and your baby and for the planet.

They use no added chemicals or dyes and up to 90% less water in the production process than what it takes to manufacture most conventional cottons!

Organic Natural Colour Cotton is coloured by Mother Nature, hand-picked and grown from ancient, unmodified seeds using regenerative farming techniques.

The result? Super-soft, chemical-free clothing that is as good for the environment as it is for people! 

Shop Fibre for Good

Meet Carl & Fiona

Carl Ludwig and long-time friend Fiona Su established Fibre for Good to address the environmental ravages they saw routinely taking place around the world – all in the name of affordable fashion.

The Fibre for Good story really began with the uttering of a simple 4-word statement:

“This simply isn’t sustainable”.

That’s all Carl could say when he realised that a clothing factory in Bangladesh was going through 2700 litres of water to produce a single


“They were going through 32 million litres of water a week on ONE style alone. I knew something had to be done, so Fiona and I put our heads together to see how we could deliver affordable, quality garments ethically, responsibly and sustainably”

Eventually, their research led them to Organic Natural Colour Cotton (ONCC).

ONCC literally grows in 3 earthy, gender neutral colours. Cultivated organically, it is tenderly picked by hand and converted directly into thread, then cloth. No dyes, bleaches, or chemicals are added at all.


Ethically Created

Our farmers have been continuously farming here for 13 generations, passing down knowledge and techniques from father to child. They farm regeneratively, using the landscape and their own livestock to manage pests and fertilise the soil.


Although an ONCC crop is nearly three times more expensive per tonne than commercially grown and harvested cotton, the end product is high quality, 100% organic, 100% chemical free and our farmers are happier and healthier – both physically and mentally – than the average commercial cotton farmer.

In time, our hope is that more consumers will endorse products with responsible supply chains, encouraging retailers, manufacturers and growers to think more about striking a sustainable, ethical balance between process and profit.


Paying a few dollars more for a better, healthier, sustainable product today may lead to a better life for exploited souls around the world in the future.

bottom of page